Develop strategies and tactics to get the word out about our company and drive qualified traffic to our front door through SEO, Email Marketing, SMM and SEM
Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis
Produce valuable and engaging content for our website and blog that attracts and converts our target groups Build strategic relationships and partner with key industry players, agencies and vendors
Oversee and approve marketing material, from website banners to hard copy brochures and case studies
Measure and report on the performance of marketing campaigns, gain insight and assess against goals
Conceptualize and execute on multi-channel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging across all channels
Manage content and updates for customer and internal touch points, establishing budget guidelines, planning and participating in events and roadshows, documenting business processes, and providing additional sales support
Gather customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads
Identify effectiveness and impact of current marketing initiatives with tracking and analysis, and optimize accordingly
Analyze customer behavior and adjust email and advertising campaigns accordingly Marketing Manager Skills and Qualifications
Bachelors or Masters degree in marketing, business, or related field
Excellent written and verbal communication skills
Experience in IT Hardware industry
Proven experience developing marketing plans and campaigns
Strong project management, multitasking, and decision-making skills
Metrics-driven marketing mind with eye for creativity
Experience with marketing automation and CRM tools
Proficiency with online marketing and social media strategy
Proven experience designing interactive applications and networking platforms
Willingness and ability to travel.

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