It is India’s largest and fastest growing F&B operator in travel retail segment
It has been catering to people on the move with variety of cuisines available at diverse formats like restaurants, cafs, bars, food courts and lounges in airports, railway stations and highways.
Plan & Manage event / festival for all vertical as per the marketing calendar.
Planning activities for units to perform as per the budgeted sales at all times.
Measure each activity and improvise, effectively conduct activities to ensure ROI.
Handling marketing & branding for new launch, which involves, store setup, aligning for marketing collateral, Concept PPT, Pre-Post launch plan and branding.
Custodian of all the marketing collateral across all vertical in your region.
Support Operations & Marketing team in the development and implementation of regional marketing calendar across all verticals.
Regular visit to all outlets, check if all marketing collateral are in place and are in good condition, if not rectify immediately.
Regular follow-up with vendors,marketing team, operations team for all new and existing marketing collateral, outlet launches and events.
Create and maintain standard marketing check list for all new outlet opening and event.
Monitor and analyze regional market trends and products analysis.
Creating, maintaining and updating vertical wise outlet flow chart with detailed specifications of all offline and online marketing collateral.
All elements at an outlet facing the customer should be in the right order.